What do I think about the Metaverse?
We are still far from the conception of the metaverse as a parallel and interchangeable world, but currently the metaverse in Web 2 and certainly much more so in Web 3 can allow companies and their business to experience engagement with their users who pass through perceptions and a more direct engagement.
There are already many important legal issues here ranging from data management and processing, to brand protection in metaverses, to responsibilities related to user actions in virtual spaces and much more.
Three nouns are important to understand what the metaverse may change in the coming years: presence, persistence/continuity, and interoperability.
The more the metaverse can re-propose real-life experiences by making everything connected, the more the law will have to be quick to harmonize old legal institutions with new requirements while trying to regulate the new world.